60 Great Queen Street Expands Sales Team with New Appointment​

60 Great Queen Street, the newly rebranded commercial events venue at London's iconic Freemasons' Hall, has announced the expansion of its sales team with a strategic new appointment. This move is part of the venue's broader strategy to enhance its market presence and deliver exceptional event experiences.​

The appointment comes as Smart Group, the owner of Moving Venue and exclusive catering partner since July 2024, takes full responsibility for the sales and marketing functions at 60 Great Queen Street. This collaboration aims to unlock previously unseen spaces within the Grade II* listed venue, offering an exceptional backdrop for conferences, product launches, weddings, fashion shows, and more. The venue now boasts 10 distinct Art Deco spaces, accommodating between 40 and 1,350 guests. Newly licensed areas, including the elegant South Gallery & Library and the striking Egyptian Room, add to its grandeur.

Greg Lawson, CEO of Smart Group, expressed enthusiasm about the expansion, stating, "Having delivered Christmas parties at Freemasons' Hall since 2017 and holding the exclusive catering contract since July 2024, we are delighted to embark on the latest phase of our partnership with the United Grand Lodge of England." He emphasized that the new brand would showcase the venue's adaptability, elegance, and extraordinary service, establishing 60 Great Queen Street as the go-to place for unparalleled commercial events.​

This strategic appointment and expansion signify a new era for 60 Great Queen Street, positioning it as a premier destination for high-profile events in Central London.

Author: Chisa de Ruiter​

Original Source Link: Evenet Industry News

Read Full Article: https://eglobaltravelmedia.com.au/2025/02/06/%F0%9F%94%A5-new-60-great-queen-street-unveiled-for-events/