AEO Strengthens Industry Impact with Renewed Cvent Partnership

The Association of Event Organisers (AEO) has reaffirmed its collaboration with global event technology leader Cvent, extending a long-standing strategic partnership that supports a range of key activities and flagship events. The renewal underscores both organisations’ commitment to advancing the UK and European events sector by enhancing organisation, engagement, and digital delivery.

Under the renewed agreement, Cvent will remain AEO’s official event technology partner across flagship programmes including the AEO Forums, AEO Conference and the AEO Excellence Awards. In addition to powering core event technologies, the partnership includes year-round engagement initiatives such as thought leadership content and senior networking opportunities designed to help organisers improve commercial performance and audience experiences.

Central to the collaboration are Cvent’s Attendee Hub and survey tools, which help drive attendee interaction, capture meaningful feedback and provide organisers with insights to refine future events. These technologies aim to elevate how events are planned, delivered and evaluated, improving the overall experience for participants and stakeholders.

AEO CEO Anna Golden commented on the deal’s importance, highlighting Cvent’s deep understanding of the events community and its contribution to improved event outcomes. Meanwhile, Felicia Asiedu, Marketing Director at Cvent, reiterated the company’s focus on empowering organisers with technology that fosters connection, measurable engagement and sustainable growth.

Author: Kizzy Allott
Original Source: Event Industry News
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