Connect Live Evolves Into Vyra to Lead the Next Generation of Live Events

Global event-production and technology specialist Connect Live has officially rebranded as Vyra, signalling a strategic evolution aimed at delivering more immersive and large-scale live experiences. The move seeks not just to refresh the company name but to reflect a wider ambition: scaling up, adapting faster and entering new markets. The new brand identity emphasises motion and momentum fitting for a firm whose work spans hybrid launches, automotive reveals and major cultural activations.

Vyra will leverage Connect Live’s 20-year heritage while adopting a modern growth mindset. As part of the transition, the agency has appointed James Davies as Head of Global Projects to optimise its delivery of complex, international productions. The rebrand also comes at a time when hybrid and virtual-plus-in-person formats are rapidly reshaping the industry, and Vyra positions itself at the heart of that change. One of the agency’s landmark events from its previous identity illustrates the ambition: a global unveiling of the Aston Martin DBX707 garnered more than half a million online views and combined immersive LED design with high-end production craft.

With Vyra, the legacy of Connect Live continues but now with a renewed focus on velocity, agility and global scale.

Author: Adam Parry
Original Source: Event Industry News
Read full link: https://www.eventindustrynews.com/news/connect-lives-evolution-to-vyra-pioneering-a-new-era-of-live-experiences