Events Industry Alliance Releases 2024 SASIE Report Highlighting Strong Recovery in UK Exhibition Sector

The Events Industry Alliance (EIA) has officially released its much-anticipated 2024 Size and Scale Index for Exhibitions (SASIE) report, providing a comprehensive overview of the UK’s exhibition industry performance over the past year. The findings reveal a promising resurgence, with the total number of visitors increasing by 3% compared to 2023. Conference-led exhibitions in particular have seen an impressive 10% growth, showcasing a renewed interest in in-person professional gatherings.

The report further highlights growth in both total and average gross space sold for events, signaling an industry that is not only bouncing back from pandemic-induced setbacks but also evolving with new opportunities. A consistent rise in the number of exhibitions and attendees points to restore confidence in face-to-face interactions and live networking experiences.

One of the core messages in this year’s SASIE report is the strength of exhibitions as a platform for business development, education, and community engagement. With organizers leveraging digital tools for hybrid events and incorporating technologies like digital ticketing and mobile wallet passes, the industry is modernizing to meet contemporary attendee expectations.

This detailed snapshot from the EIA confirms that the UK exhibitions sector is well on its way to recovery, with significant gains across key performance metrics.

Author: Adam Parry
Original Source: eventindustrynews.com
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