Impact XM Expands UK Presence with Acquisition of Touch Associates

Impact XM, a global leader in event and experiential marketing, has announced the acquisition of UK-based Touch Associates, a renowned events and communications agency. This strategic move significantly bolsters Impact XM's footprint in the UK and Europe, enhancing its ability to deliver comprehensive event solutions to a broader clientele.

Touch Associates, established in 2012, has built a strong reputation for creating impactful events and communications strategies. Their expertise spans various sectors, including healthcare, technology, and financial services, making them a valuable addition to Impact XM's portfolio.

The integration of Touch Associates into Impact XM's operations is expected to yield several benefits:

• Expanded Service Offerings: Clients will have access to a more diverse range of services, combining Touch Associates' strategic communications and event management proficiency with Impact XM's experiential marketing and creative design capabilities.
  

• Enhanced Geographic Reach: With Touch Associates' established presence in the UK, Impact XM can better serve European clients, providing localized support and insights.
  

• Strengthened Industry Expertise: The collaboration brings together teams with deep industry knowledge, fostering innovative solutions tailored to specific market needs.
  

This acquisition aligns with Impact XM's growth strategy, following its recent addition of Enigma Creative Solutions, another UK-based exhibition and event design agency. These strategic expansions underscore Impact XM's commitment to delivering exceptional experiential marketing services on a global scale.

Clients of both Impact XM and Touch Associates can anticipate a seamless transition, with an enriched suite of services and a continued dedication to excellence in event execution and brand experiences.

Author: Adam Parry

Original Source: eventindustrynews.com