Innovative Strategies Elevate Exhibitor Engagement at HIMSS25

As covered by Event Marketer, exhibitors at the 2025 HIMSS Global Health Conference & Exhibition, held from March 3-6 in Las Vegas, introduced innovative strategies to enhance booth engagement and create impactful attendee experiences.

Interactive demonstrations played a key role, with companies like eHealth Exchange providing hands-on experiences that allowed visitors to explore healthcare data exchange solutions firsthand. Innovaccer leveraged immersive technologies, showcasing AI-driven automation and real-time intelligence at their booth to address challenges such as clinician burnout and staff safety. Educational sessions also proved effective, with Commure hosting in-booth discussions on AI deployment and live demonstrations of their product suite, establishing themselves as industry thought leaders.

Beyond technology, exhibitors focused on personalized engagement to cater to attendee needs, fostering stronger connections. The Patient Engagement 365 Pavilion, for example, offered valuable resources on patient-centered care. Additionally, strategic giveaways helped reinforce brand messaging and leave a lasting impression, with the Interop+Smart Experience Pavilion providing insights into secure and innovative healthcare solutions.

By implementing these engagement strategies, exhibitors at HIMSS25 successfully created enriching and memorable experiences for attendees. To explore the full details, read the complete article on Event Marketer.

Author: Anna Huddleston

Original Source: eventmarketer.com/