PS Events Group Launches a New Era of Live Experiences

As it turns 15, The PS Events Group is redefining what live events can be. The UK-based agency is rolling out a bold new strategy and reorganized business structure built around its core divisions: Performance Specialists, Production Styling, and PS Consultancy. This refreshed approach unifies talent, creative direction, and strategic advisory under a single, cohesive vision.

This evolution allows the agency to enhance brand launches, high-profile sporting ceremonies, immersive marketing campaigns, and VIP private events all through emotionally resonant storytelling and elevated production standards. Clients like GoDaddy, pharmaceutical firms, data/tech companies, and organizers of FIFA, Commonwealth Games, Formula 1 Grands Prix, and luxury red-carpet affairs are anchored within its growing portfolio.

Lucy Nicholls, Founder, CEO & Creative Director, states: “This is our moment to expand, elevate, and energise everything we do. Audiences want more: deeper emotion, higher spectacle, and meaningful connection”. Nicholls highlights that the company’s goal is not just to deliver events but to move people crafting experiences that leave a lasting emotional impact and elevate brand purpose.

Now operating under the unified banner of The PS Events Group, this creative powerhouse offers a comprehensive suite of services designed to deliver immersive, strategically rich, and emotionally powerful live event experiences.

Author: Sam Hyland
Original Source: Event Industry News
Read full article: https://www.eventindustrynews.com/news/the-ps-events-group-ushers-in-bold-new-era-of-spectacular-live-experiences