RainFocus INSIGHT Boosts Customer Attendance by 40%, Focuses on 'Elevating Relationships' Theme

RainFocus, a leading event management platform, hosted its annual flagship event, RainFocus INSIGHT, from February 18–20, 2025, at the Hyatt Regency Salt Lake City. The event attracted nearly 450 professionals from the event, marketing, and technology sectors, marking a 20% overall increase in attendance compared to the previous year. Notably, there was a 40% surge in participation from RainFocus's customer and prospect base, the fastest-growing segment.

Under the theme "Elevating Relationships," the three-day conference featured over 75 educational sessions, demonstrations of new platform features, and the annual Innovation Awards ceremony. The event also welcomed seven new sponsors, reflecting RainFocus's commitment to introducing attendees to innovative solutions that enhance their event experiences.

The INSIGHT Campus served as the central hub for networking, sponsor activations, and social gatherings, fostering a collaborative environment for attendees. The Hyatt Regency Salt Lake City, with its 60,000 square feet of dedicated event space, provided an ideal setting, offering picturesque mountain views and proximity to RainFocus's headquarters in Lehi, Utah. Salt Lake City's reputation as a burgeoning tech hub, often dubbed the "Silicon Slopes," further underscored the innovative spirit of the event.

This year's INSIGHT saw a 50% increase in content offerings compared to previous years, both live and on-demand. Key topics included artificial intelligence integration, data-driven decision-making, and personalized attendee experiences. The event's evolution from virtual formats in 2021 and 2022 to an expanded in-person gathering in 2025 highlights RainFocus's dedication to adapting and enriching the attendee experience based on feedback and emerging industry trends.

Author: Shannon Thaler​

Original Source:corporateeventnews.com