RainFocus Unveils Adobe Workfront Fusion Integration to Streamline Event Workflows

RainFocus, the next‑generation event marketing platform, has introduced a new integration with Adobe Workfront Fusion designed to automate the entire event lifecycle. The solution links Adobe Workfront directly with RainFocus, allowing approved event requests in Workfront to automatically spawn fully templated events in RainFocus eliminating manual setup, data entry, and coordination across platforms.

The integration addresses a common gap between event request approvals and marketing execution. By removing repetitive tasks and reducing reliance on multiple systems, marketing teams can initiate events faster and with higher accuracy. Furthermore, when paired with RainFocus’ existing Marketo integration, the system can replicate Marketo program templates in sync with event creation, supporting a seamless full‑cycle event marketing operation.

“Organizations are increasingly investing in micro‑events to deliver highly personalized experiences… underscoring a need for automated event lifecycle management,” said JR Sherman, CEO of RainFocus. Stephen Ratpojanakul, Senior Director at Adobe, noted that the integration empowers field marketing by improving operational efficiency and speeding events to market.

As an enhanced Adobe Technology Partner recognized in early 2025 as Adobe’s B2B Technology Partner of the Year, RainFocus has already delivered extensive integration tools such as Adobe’s Destination and Source Connectors. This latest integration further embeds RainFocus into Adobe’s ecosystem, reinforcing alignment between sales, event, and marketing teams.

Author: Adam Parry
Original source link: Event Industry News
Read full article: https://www.eventindustrynews.com/news/rainfocus-launches-new-adobe-integration-solution-to-automate-event-lifecycles