Salesforce Dreamforce Enhances Event Navigation with Advanced Mobile App Integration

At Dreamforce 2025, Salesforce introduced a groundbreaking mobile app experience, transforming how attendees navigate the expansive Moscone Center. In collaboration with Eventbase and Pointr, the app integrates precision indoor mapping and real-time blue-dot wayfinding, ensuring seamless navigation across multiple floors and venues.

Utilizing Bluetooth signals and Wi-Fi access points, Pointr Maps offers unparalleled accuracy, even in complex indoor environments. The integration of Pointr’s MapScale AI technology accelerates map updates, while the smart routing engine provides optimal navigation routes. Additionally, the app delivers hyperlocal personalized recommendations and session locations, transforming the map into a dynamic discovery tool for attendees.

This innovative approach not only enhances attendee experience but also sets a new standard for event navigation technology.

Author: Sam Hyland
Original Source: Event Industry News
Read Full Article: https://www.eventindustrynews.com/news/salesforce-dreamforce-transforms-event-navigation-with-mobile-app-powered-by-eventbase-and-pointr-maps