The EC Group Expands Global Reach with Ivory Worldwide Acquisition

The EC Group has strengthened its position in the global events and brand experience industry by acquiring Ivory Worldwide, bringing together two leading agencies to form a more powerful and integrated offering.

This move combines the creative and production expertise of Event Concept with Ivory Worldwide’s strong background in B2B brand experiences. Together, the agencies aim to deliver more impactful and large-scale experiences for global brands across multiple markets.

Both agencies will continue operating under their existing names and leadership, while benefiting from shared capabilities such as strategy, creative development, digital innovation, and live event execution. The combined structure allows clients to move seamlessly from idea to execution with a single, unified partner.

With expanded teams across the UK, Europe, and the US, the newly strengthened group is better positioned to support complex, multi-market projects. The collaboration also enhances sustainability efforts and in-house production capabilities, helping brands deliver more responsible and engaging experiences at scale.

This strategic step reflects the growing demand for integrated, global event solutions and positions The EC Group as a key player in the evolving brand experience landscape.

Author: Kizzy Allott
Original Source: eventindustrynews.com
Read Full Article: https://www.eventindustrynews.com/news/the-ec-group-unites-ivory-worldwide-and-event-concept-to-form-a-global-brand-experience-powerhouse