The North Face Uses Immersive Technology to Create an Interactive Event Experience

VF Corporation and The North Face recently partnered with Pufferfish to create an interactive digital experience at an event in Chamonix, France.

The September 2026 activation used Pufferfish's PufferTouch 600 along with a specially developed interactive application. The setup was designed to help visitors explore brand content in a more engaging and visual way while fitting into the premium event environment.

Pufferfish also managed the installation, delivery, logistics, and technical support, giving the event team an end-to-end technology solution. The interactive display became a key attraction and helped bring together digital storytelling and visitor engagement.

For event organisers, experiences like this show how interactive technology can make brand activations more memorable. Along with creating engaging displays, organisers also need to make sure attendees receive event information and invitations efficiently. For larger events, solutions such as Bulk calendar invite in Gmail can help organisers manage invitations at scale.

Teams searching for How to Send Bulk calendar invite in Gmail or Mass calendar invite in Gmail can use dedicated calendar invitation tools to simplify the process. Learning How to send Mass calendar invite in Gmail can also help event teams manage large attendee lists more efficiently.

Author: Beth Hancock

Original Source: Event Industry News
Read Full Article: VF Corporation / The North Face – Pufferfish Case Study

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